Pay Per Click PPC Tips No 1 – Simplicity

PPC campaigns in my experience need not be highly complex creatures, in the three years i have been managing them, I have discovered that a large part of traffic for most business’s can be easily driven off one campaign, unless you are targeting many products are brands then this generally will work fine and time spent adjusting will generally need keeping to a minimum. Hours spent every day fine tuning these campaigns, will be time lost for most campaigns where you could be doing something else much more productive